Optimizing your blog and website is an integral part of your content marketing strategy.
Since SEO strategies are ever-changing, many businesses are unable to keep up with the latest optimization techniques.
While implementing some SEO practices can prove useful, others are harmful in the long run.
Let’s review some of the common SEO mistakes that can hinder you from achieving the desired results.
1. Keyword stuffing
Overusing your target keywords when optimizing your website will hurt your ratings. Search engines are incredibly useful in identifying the overuse of keywords.
It is therefore essential to try and spread your target keywords evenly in your website in a way that doesn’t seem unnatural.
Keyword stuffing is an automatic way to get your site tanked in this modern SEO age. I did a little experiment a few months back and I built a site and created keyword stuffed article.
I almost seems like a joke for me but Google deindexed the site the minute they spot the content. So this goes to show that keyword is not just bad but dangerous.
If you want to get your site deindexed really fast, then do it. It can be fun too.
2. Creating low quality content
Search engines mainly help you to find relevant information quickly. Nowadays, search engines have become more effective at identifying poor content.
If you want to rank higher on search rankings, you need to continually produce quality content that will educate and inform your target audience.
Not just quality content, but high quality content that gives your users the answers they are looking for in a simple, concise, and well prepared manner.
I think that’s where Google is headed nowadays – making sure there users get the best of best content.
That’s why you hear these days about E.A.T which is an acronym for; Expert, Authority, Trust.
You must show in your content that you’re an expert in the subject, an authority figure in the subject and people trust you even with their hard earned money.
3. Neglecting to hire an expert
Many marketing experts usually assume that hiring a SEO specialist is not as important, but this not the case.
Why should you experiment with your blog or website and create problems if you can hire a specialist in SEO?
SEO specialists are familiar with the latest trends and can recommend the best practices to adopt if you want to achieve the desired results.
4. Choosing irrelevant keywords
Keywords are a specific phrase that helps search engines know the kind of content you have on your website.
When you search for a particular phrase on Google, you will get relevant results based on those keywords. For that reason, you need to ensure you find the right keywords that are relevant to your business.
5. Creating duplicate content
You should always strive to create original content because that is what customers expect. That means you should avoid the temptation of copying content from other blogs.
Duplicating content is extremely unprofessional, and search engines will mark your content as spasm.
To ensure you attract more visitors to your website, you should avoid some of the common mistakes listed above. Focus on creating quality content and use appropriate keywords.